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     September 2015
     British-bred Bull promising powerful type and milk joins Sterling Sires

     A new British-bred Holstein sire promising high milk and components in addtion to powerful type and positive health and management traits has joined Sterling Sires. Roebridge Commander offers a genomic proof with +546kg milk, +25.4kg fat and +17.4kg protein. A cell count reducer at minus 10%, the bulls transmits positive stature and chest width, +376 PLI, +6.9 fertility index and +1.9 Type Merit (TM).

    Commander is sired by Coyne-Farms Jabir out of Navs-SG Riesling VG86 2YO (USA). Riesling is a seventh generation VG or EX Misty Springs Supersonic daughter of Goldie Sanchez Chardonay EX91 who goes back to the renowned brood cow Ralma Juror Faith EX91.

    According to Sterling Sires General Manager Simon Gee, the bull is suitable for farmers looking to maintain milk and improve dairy strength. "Commander is for producers looking to breed additional stature, power and width into frail cows.

    "His proof promises deep, open-ribbed progeny with size and scale. A bull with all-round appeal, he combines high scores for mik and components and solid type proof. Offering great value for money and with the cow family behind him consistently transmitting great type, Commander will suit numerous breeding programmes," add Mr Gee.

    Semen available now from Sterling Sires Ltd, telephone 01458 210720,

    Sterling Sires Contact: Simon Gee 07935908795,
    Author: Jo Templeton, Red Rock Publicity, 07474113713,
    PR Contact: Phil Christopher, Red Rock Publicity, 07802672304,



    8 September 2015
    Heifer Shortage looms so genetics firm offers Holsteins at beef semen prices

    An acute shortage of replacement dairy heifers is looming if the use of beef sires instead of dairy to reduce costs goes too far for too long, according to Sterling Sires general manager Simon Gee. "Many farmers will still remember that the Milk Marketing Boards used to publish precise percentages of dairy- and beef-breed semen inseminated by their AI technicians the previous month," he says. <Blog_Break>

    "Today, this level of accuracy is unavailable, but consistent commentary from genetics suppliers suggests that a huge swing to beef has taken place over recent months. Clearly, with short term costs savings in mind, this is understandable. But a consequence just around the corner is a shortage of first-calving heifers.

    To help avert this by competing with beef semen, the price of several dairy sires has been reduced markedly by Sterlings Sires, some down to £3.50/straw. "Even at this price, the sires available include high PLI, high type and good allrounders," explains Simon Gee.

    "In addition to immediate cost savings, this gives farmers willing to speculate and buck the trend an opportunity to breed more cows to dairy sires at affordable costs and be in a position to sell high value surplus heifers in three years time."

    Details of a selection of bulls in the programme are available at or by telephone with a Sterling Sires breeding advisor on 01458 210270. The company will also be present at the UK Dairy Day in Telford on Wednesday, 16th September.

    Sterling Sires Ltd Contact: Simon Gee 07935 908795,
    Author & PR contact: Phil Christopher, Red Rock Publicity, 07802 672304,